Community Consult is a six stage process to engage with communities to create impactful marketing and community interventions.Firstly, we identify target community groups for a product or service. We then immerse ourselves in their specific needs. The next stage is to introduce a particular brand, issue or service to the groups and seek their opinions on how it can be made more relevant to them.
We then involve the groups in paid research within their communities, or in feeding back on any creative development of marketing materials. Over time, our research team develops an intimate relationship with the groups, allowing us to consult them regularly on different issues, and we integrate the Community Consult findings into our marketing strategy.
This means that any initiatives are informed by the needs of the communities they are designed to reach, and the groups themselves share information with each other and become advocates.
Amanda McDonald
